Liberal MP Julie Dzerowicz, who represents the Toronto riding of Davenport, said she’s going to attempt to reach millennials and Gen Z in new ways because the traditional way isn’t working. Her Davenport riding ranks 16th in the country for its percentage of younger voters.

“There’s a trust issue,” said Dzerowicz. “I think that more of them are feeling, ‘Are you just messaging me? How do I know what the truth is between what different politicians are saying?’ So that isn’t something that I’ve had to address in a large way in previous years.”

She said she is considering emulating in her social media output the fictional influencer in the popular Netflix series Emily in Paris, whose posts show off the beauty of the French capital. Her posts would showcase the best her riding has to offer.

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